Custom Videos, Aerials, Virtual Tours – Oh My!
The ever progressing façade of Real Estate Marketing, which once was just magazine ads and pictures is now a vast selection of interactive technology – but only if you’ve teamed up with the right brokerage.
What has propelled the advancement of real estate’s marketing technology? The answer lies in the home buyer and the new, dynamic landscape of how we communicate. The digital world has grown into a resource that offers information for a community that is busier, inquisitive and discerning. At Coldwell Banker D’Ann Harper, REALTORS® we rise to meet that need through innovative tools and media.
When you work with a Coldwell Banker D’Ann Harper, REALTORS® Sales Agent that means you are gaining access to the widest variety of marketing tools and technology. Professional graphic designers, photographers, videographers and information technology specialists are on-staff to highlight each aspect of homes through high-end marketing and digital systems. With our singularly unique services corner-stoned in the PowerHouse Marketing program, we help our Sales Agents achieve the best marketing across numerous platforms.
Online digital photography is one of the most significant factors in real estate marketing and advertising today. Professionally produced photos will hold the attention of buyers, while poor photos drive viewers away. Our experienced photographers are prepared for compositional challenges such as lighting, small rooms, furniture angles and reflections. Great real estate photos attract more viewers and more business for our listings. Your home will be remembered long after others have been forgotten.
We have compiled this article to showcase examples of homes our photographers have captured. Perfected by the talents of our graphic designers, these homes display a synergistic approach to preparing images our clients will love.
PowerHouse Marketing: Benefits and Features
• Blue View: A 3D experience created by using a specialized camera that shoots a full 360 degree view, capturing every angle of the home, capturing a virtual space to walk through and examine every detail.
• Professional Brochures: Professionally designed color brochures are provided for every listing (also available in digital formats). Crafted to show off the property to its fullest potential, these brochures have information about each home such as pictures, price and unique selling points.
• Showcase of Homes TV Show: Real Estate’s only TV show in San Antonio airs Sundays, 10:30am on News Four San Antonio or 24/7 on cbharper.tv. On select dates our Luxury Series TV Show is also broadcast immediately following this program.
• Real Estate Guide Magazine: Homes appear in this magazine with photos of the front exterior, informative descriptions and the contact information of each Sales Agent. Distributed throughout the city at H-E-B, Jim’s and CVS, this magazine is also available as an e-Magazine here.
• Custom Videos, Aerial Photography and YouTube Virtual Tours: Custom videos and slide show presentations appear on YouTube for each listing based on price category. Our YouTube channel is a hub for all of the custom videos that are broadcast via other social media and online outlets. Subscribe here.
• Internet Marketing: Buyers worldwide can see our homes on the most popular real estate websites including: Trulia, Realtor.com, Zillow, ColdwellBanker.com, Yahoo and many more! In addition, we have a specialized online team that works behind the scenes to promote homes through various social media outlets.
• Direct Mail Programs: This can include announcement postcards for “Just Listed” and “Just Sold” homes, as well as exclusive programs through vendors who offer specialized offers for recipients.
At Coldwell Banker D’Ann Harper, REALTORS® we work together as a family of professionals. The employees work directly with the Sales Agents in a variety of capacities to assist with listings from start to finish. Non-competitive managers are available at each of our 8 offices providing a solid knowledge base to empower the success and maintain the gold standard of excellence in the real estate industry. Our CB Harper Family would be happy to help you find your next home or launch you into a career in real estate.
Interested in becoming a real estate agent or have more questions? Contact Allen Pozzi at email@example.com about career development options or firstname.lastname@example.org with inquiries about our exclusive PowerHouse Marketing Program.