Facebook Pages: The Breakdown

Facebook Page. Profile Page. Group Page. Community Page??!!

With so many pages out there it is no wonder some of us walk away scratching our heads in confusion. In the beginning Facebook’s features were very minimal and only used in college dorms. Now, with the ever expanding field of social media, there are pages, accounts and profiles galore. We are here to shed a little light on some of the basic pages available in the Facebook world.

Of all the social media outlets (Twitter, Instagram, Pinterest and blogs) – Facebook is arguably the cornerstone of your online network. Having said that, learning the difference between pages will help you set up the right system for your business and your personal (social) life.

There are essentially 4 main categories: Profile, Business, Group and Community.

Screen Shot 2016-01-19 at 9.13.02 AM1.) Facebook Profile (Personal): Facebook profiles are for people. Individuals, using the site personally, like you or me (or some people set up profiles for their pets!). If you do business as a person or individual, for example, if you’re a REALTOR®, then it would be appropriate for you to use your Facebook Profile Page for business. But generally, Facebook Profiles are for personal use. Facebook Profiles ALWAYS have to represent a real person. Those Profiles that do not use a real name and represent a real person are subject to deletion per Facebook’s terms.

Important Note: You CAN use your Profile page as a business page depending on how much you want to share and/or simplify things. If you do not wish to have information public then do not post it. YOU are in control of the content on your Profile page. Some choose NOT to use a Profile Page, as they want to separate BUSINESS posts from the page containing PERSONAL posts – if this is the case read the next section about Business Pages

Screen Shot 2016-01-19 at 9.13.39 AM2.) Business Page: Facebook Pages (they refer to them as “fan pages” too) are for organizations, companies and businesses. Facebook’s official definition is:

Pages are for organizations, businesses, celebrities, and bands to broadcast great information to fans in an official, public manner. Like profiles, they can be enhanced with applications that help the entity communicate with and engage their fans, and capture new audiences virally through their fans’ recommendations to their friends.

So organizations like a home builder, animal shelter or restaurant should always have a Facebook PAGE for their business. Of course there are those Profiles representing businesses and organizations and they are in violation of Facebook’s policies. If Facebook identifies these profiles, they can and will remove them from the site. It’s better to just adhere to the rules rather than risk getting your account deleted. We are of course just here to offer helpful information though, so proceed at your own risk.

Screen Shot 2016-01-19 at 9.16.49 AM3.) Group Page:  Facebook defines this as follows, Groups and Pages serve different purposes on Facebook. Groups are meant to foster group discussion around a particular topic area while Pages allow entities such as public figures and organizations to broadcast information to their fans. Only the authorized representative of an organization can run a Group Page.

For example Coldwell Banker D’Ann Harper, REALTORS® has a GROUP, named “Our CB Harper Community,” this is a closed group meaning you have to be invited (or request) to join but there are other public groups that allows anyone to join like, Native Texans on Facebook.

Screen Shot 2016-01-19 at 9.23.42 AM4.) Community Page: If you are setting up a page, you have the option to select this. The difference here is that when a Community Page becomes popular – receiving thousands or hundreds of thousands of fans – then it will be adopted and maintained by the Facebook Community. Ultimately that means anyone can contribute content, so if your page goes viral it could possibly evolve into something completely new.

For the most part your business doesn’t really need to worry about Community Pages but it is important to know the differences before diving into representing yourself in the world of Facebook.

 


 

Recap: Profiles vs. Pages 

  • On a profile, someone is your “friend.” On a page, someone is your fan and has the option to “like” you.
  • With a profile, you can send private messages to one or more friends, that go directly to their inbox on Facebook. As a page, you can’t do this–you can only send updates (which not as many people see).
  • Pages and Profiles can both post status updates, links, photos, etc. that appear in their fans’/friends’ news feeds.
  • Pages cannot “add” people as friends. However, your fans can suggest your page to their own friends to “like” your page. (If you have both a Profile and Business page you can invite your friends to “like” your page by logging in as your Profile account. While using Facebook as your Profile, type your Business Page into the search bar and navigate to it – THEN when done correctly you should see an “Invite Friends” under the “three dots” button, see below image)

Invite Friends

 

Have more questions about Facebook? Is social media confusing your world? Email us at pr@cbharper.com and we will be happy to publish follow-up articles based on the most popular questions we receive.

Are you a Sales Agent with Coldwell Banker D’Ann Harper, REALTORS®? Good news!! You have an entire department dedicated to helping you and your real estate business. Email us at pr@cbharper.com and we will be happy to answer you questions and guide you in the right direction.