It’s easy to understand why a beautiful home sells. Seeing perfectly placed pillows set in against a lovely corresponding color themed sofa conjures images of coming home. Reaching families by appealing to the possibilities they have in front of them is potentially the quickest way to sell a home. More than just a sell, is the satisfaction of helping others find the next place for them to build memories and a future.
Certainly it would be ideal for sellers to listen to every bit of advice – or even better, they already have a home gleaming with organization and comfort. This is rarely the case, despite the statistics that point in favor of home staging. Fortunately the staff at Coldwell Banker D’Ann Harper, REALTORS® have access to a Marketing Department complete with professional photographers. A truly unique program called PowerHouse Marketing is comprised of individuals help each home to help it look its best by empowering the Sales Associates with the information and tools they need to succeed.
Most buyers form their opinions about a home within the first 5-7 seconds of arriving. Some of them focus on specific features, such as a beautiful entryway or front door. As the digital world moves ever forward, about 90% of home seekers are looking online first. Of course this is just one of the reasons that making an impression through the professional photography of a staged home is the cornerstone of marketing. Additionally, it is imperative to impress upon sellers that it is beneficial to take advantage of home staging. A Coldwell Banker survey of 2,800 properties revealed staged homes sell in half the time of non-staged homes.
• Clean and Declutter – Think simplicity. Organize first, then buy any additional decorative items second. Also, complete each room completely. Trying to take an entire day to organize everything in the home leads to feeling overwhelmed. Take it room by room.
• Brighten Rooms – Straighten window treatments, tie back drapes if possible and allow the light in. If curtains are dated, removing them altogether might be a better option.
• Update Kitchen – Remove appliances, dishes in the sink, telephones and letter boxes from sight. Adding a couple vases of flowers or a bowl of fruit is a nice touch.
• Clean & Updated Bath Areas – Try using a staging tray with neatly folded hand towels, a mirror or an unlit candle. Everything else should be hidden, bath toys, cosmetics and other personal items.
• Fresh Coat of Paint – When possible this is ideal to cover up unsightly colors or wall blemishes. Also be aware that it is much more beneficial to paint an entire wall. Trying to patch with paint ends up looking sloppy and more evident of nicks.
Some finally tips come from a study done by Duke University based on factors in a home that has been staged. The participants rated various items (related to staging) by level of importance and below are the top 6 reported in this study:
1.) Removal of personal items (Toothbrushes, bars of soap and bottles of shampoo, etc.).
2.) Use rooms for their intended purpose (Dining room should contain dining furniture and not be used as an office or gym).
3.) Remove evidence of pets (Litter boxes, food bowls and toys, etc.).
4.) Turn on every light in the house during showings/photos (Incites positive emotions and creates a more spacious feel).
5.) Furnish a home rather than have it empty of furniture or any decorative items.
6.) Remove personal photographs that might be displayed.