How To Present Yourself To Potential Clients And Secure That Work

Mary Walton, Guest Author

How To Present Yourself To Potential Clients And Secure That Work

No matter what field you work in, you’ve got to take that first step and start reaching out to potential new clients. It’s nerve-wracking to say the least. You don’t want to look as though you don’t know what you’re doing, and you need to make a good first impression. Here’s what you need to do to impress those clients and secure that work.

Show Off Your Unique Talents

Everyone has something unique they can offer a client. What is it that sets you apart from the competition? Really think about what it is that means they should hire you above the others in your field. For example, can you handle jobs that require you to travel, or have experience in a niche market? Maybe you’re experienced in working with certain groups of people. Whatever it is, make sure that your potential client knows this.


Specialize In An Area

‘If you specialize in a certain area in your field, it can be very helpful in securing clients,’ says sales manager Jessica Finlay at Academized. ‘For example, a writer with us may specialise in writing blogs on water sports. They’ll find a lot of work because have specialist knowledge that others don’t have.’ If you have knowledge that can help you in your work, make sure that you’re telling clients about it. It can help you clinch deals that you may not otherwise get.

Don’t Go For The Big Sell First

Before you talk to a potential client, it’s tempting to start with the big sell and go from there. After all, confidence is everything, right? Confidence is important, but you need to actually give the client time to decide if you’re right for them.

If you come on too strong, they may actually decide they’re better off not working with you after all. Instead, give them something inexpensive first, so they can get a feel for how you work. Once they know you, you can start working towards bigger sales.

Be Honest About What You Can Deliver

When you’re talking with a potential new client, be careful about what you promise. It’s easy to over promise, then find yourself unable to deliver on these promises later on. It gives the client the wrong impression, and puts a lot more stress on you. Instead, make sure you’re honest about what you can deliver. You’ll be surprised at how much work you’ll get when you’re honest about what you can and can’t do.

Get Help With Your Communications

You’ll often be communicating with potential clients through the written word, and so you need to be clear in what you’re saying to them. There are lots tools online that will help you with this, including:


Find The Best Way To Introduce Yourself

This will be different for everyone, depending on their business. What would be the best way to approach a client? it could be at a networking event, on social media sites such as LinkedIn, or through email. Decide on the best method for each client you have, and use it.

Give The Client What They Need

You don’t need to be pushy to get a client interested in your work. Give them the information they need, and then back away. They have your contact details, so let them make the decision for themselves. You can follow up after a day or two if you think it’s appropriate, but remember the goal is to keep your business fresh in their mind. You don’t want to be pushing too hard, or they will back away themselves.

These tips will help you find clients and keep them, so put them to the test when you’re looking for new business!


About the writer: Mary Walton is an editor at Australian Assignment Help service. She also proofreads content for websites like Oxessays and Revieweal, online writing services.