While there have been plenty of debates both for and against social media, what ultimately determines its viability is HOW you use it. If you post every thought, Starbucks drink or selfie that one has in any given day – you might not have the business lead generation system you desire. Of course this is one of the main misconceptions about social media. Surely if all social media contained only food and fragmented thoughts then it would not have grown to nearly 1.5 billion people as of December 2015.
Just a few stats to give you an idea of the audience you might be missing out on if you’re not utilizing social media outlets.
Facebook: 1.59 billion users (December, 2015)
Instagram: 400 million (September, 2015)
Twitter: 320 million (March, 2016)
Google+: 2.2 Billion profiles (January, 2015)
LinkedIn: 100 million (October, 2015)
Pinterest: 100 million (September, 2015)
Should you actively use all these outlets? Ideally, yes. However, even if you just pick 3 and use them consistently with good content to promote your business, the results will be worthwhile.
Misconception: All my information will be “out there” on social media.
Worried about your privacy? Of course, we all are. It wouldn’t be prudent to overlook the issue of privacy. Keep in mind that social media outlets only share the information YOU GIVE THEM. In other words, if you set up a “personal page” it does not need to include all your personal information. With the exception of your name, social media outlets compile only that which you wish to share. So if you are using it for business, then only post listings, marketing insights or the local real estate marketing and then your audience need not know anything else.
Misconception: Social media takes so much time to figure out.
Does social media take a large portion of your time? In short, no. Certainly at first becoming familiar with it can be a process, but it doesn’t need to consume your day. Enlist the help of your office resources, friends or colleagues. Sending out a “tweet” or “re-sharing” a post is not something you need to take time off for. In as little as 10 minutes or over your (quick) lunch break you can post or re-share across a variety of social media outlets.
Misconception: Social media like Twitter doesn’t make me money so it’s not worth it for my business.
It is really worth it, what if I just talk to people the traditional way? It is all about staying relevant. We certainly lead busier lives and as the way people communicate changes, the way we interact should change as well. With a consistent social media marketing plan you are staying in front of online audiences. So the next time they think about a REALTOR®, it might be those memorable positive posts that convince them to call you.
Misconception: There is just too much information.
Think of the internet as similar to a library. There is a vast amount of information in a library – reference materials, fiction and non-fiction. One would not tackle the internet like a library – by trying to consume as much as possible. Instead, focus on your area of interest and then grow your knowledge base from there. Start small and browse a little keeping an open mind. Do not be quick to dismiss something because it is unfamiliar.
Have additional questions you would like to see answered about social media marketing? Email us at PR@CBHarper.com and we would love to feature it in our next article of real estate insights.