Tag Archives: real estate industry

Congratulations Trudy Scott, REALTOR®, SRES, ABR

ABR Congratulations Trudy Scott, REALTOR® for receiving the designation of Accredited Buyers Representative.

The Accredited Buyer’s Representative (ABR®) designation is designed for real estate buyer agents who focus on working directly with buyer-clients at every stage of the home-buying process. This valuable real estate education elevates skills and knowledge. It’s ongoing specialized information, programs and updates maintain a knowledge base on the issues and trends facing home buyers. In addition, it offers access to members-only publications and referrals.

Below is a little bit about Trudy, and be sure to visit her Sales Agent page here,

As I serve my clients as a REALTOR, I am guided by my individual values of integrity, professionalism, and passion for excellence. I honor the trust my clients place in me as I create, present and deliver the dream surrounding one of the most important decisions our buyers and sellers make. I truly have my clients best interests at heart.

I earned a BBA in Marketing/Management and have over 20 years of business, sales and marketing experience. My sales background has given me hands on experience of being a STRONG NEGOTIATOR! I worked for a luxury home real estate company in Austin, Texas for 4 years as their Marketing Director and then continued my career by starting my own event/wedding coordinating business. Over 10 years, I coordinated and hosted over 850 events/weddings, big and small. I organized every detail and ensured that I kept my clients STRESS-FREE throughout the entire process while offering top notch service. This service has carried through into my real estate career today. I was honored to be a Director at a large retirement community in San Antonio and I am excited to have received the SRES® – Seniors Real Estate Specialist Designation. I have the experience and knowledge working with 55+ adults and enjoy assisting them in any real estate or downsizing need. I have worked personally with many of the same affiliations/organizations as seniors through my daughter who has special needs. I also have earned my ABR – Accredited Buyers Representative designation. I have the knowledge needed to help buyers with the utmost service and care possible.

I am Smart Home certified and can help you with today’s technology in homes. I’m a member of the San Antonio Board of Realtors, Texas Real Estate Commission and the National Association of Realtors. I was honored to receive several top awards in the wedding industry through The Knot and Wedding Wire. I stay very active in the community through my children’s affiliations with The Boy Scouts of America, Any Baby Can, Kinetic Kids and CAMP Camp as well as personal affiliations as the Heights at Las Lomas HOA President, a Daughter of the Republic of Texas and my sorority alumnae. My husband served in the military along with many other family members.

Well done Trudy another achievement on your continued growth of knowledge in the real estate industry! Thank you for sharing such wonderful words with us and cheers to your continued success.

Custom Videos, Aerials, Virtual Tours – Oh My!

The ever progressing façade of Real Estate Marketing, which once was just magazine ads and pictures is now a vast selection of interactive technology – but only if you’ve teamed up with the right brokerage.

What has propelled the advancement of real estate’s marketing technology? The answer lies in the home buyer and the new, dynamic landscape of how we communicate. The digital world has grown into a resource that offers information for a community that is busier, inquisitive and discerning. At Coldwell Banker D’Ann Harper, REALTORS® we rise to meet that need through innovative tools and media.

When you work with a Coldwell Banker D’Ann Harper, REALTORS® Sales Agent that means you are gaining access to the widest variety of marketing tools and technology. Professional graphic designers, photographers, videographers and information technology specialists are on-staff to highlight each aspect of homes through high-end marketing and digital systems. With our singularly unique services corner-stoned in the PowerHouse Marketing program, we help our Sales Agents achieve the best marketing across numerous platforms.

ArchwayOnline digital photography is one of the most significant factors in real estate marketing and advertising today. Professionally produced photos will hold the attention of buyers, while poor photos drive viewers away. Our experienced photographers are prepared for compositional challenges such as lighting, small rooms, furniture angles and reflections. Great real estate photos attract more viewers and more business for our listings. Your home will be remembered long after others have been forgotten.

We have compiled this article to showcase examples of homes our photographers have captured. Perfected by the talents of our graphic designers, these homes display a synergistic approach to preparing images our clients will love.

Professional Photography

PowerHouse Marketing: Benefits and Features

Blue View: A 3D experience created by using a specialized camera that shoots a full 360 degree view, capturing every angle of the home, capturing a virtual space to walk through and examine every detail.

3D Blue View

Professional Brochures: Professionally designed color brochures are provided for every listing (also available in digital formats). Crafted to show off the property to its fullest potential, these brochures have information about each home such as pictures, price and unique selling points.

Professionally Designed Brochures

Showcase of Homes TV Show: Real Estate’s only TV show in San Antonio airs Sundays, 10:30am on News Four San Antonio or 24/7 on cbharper.tv. On select dates our Luxury Series TV Show is also broadcast immediately following this program.

Showcase of Homes example

Real Estate Guide Magazine: Homes appear in this magazine with photos of the front exterior, informative descriptions and the contact information of each Sales Agent. Distributed throughout the city at H-E-B, Jim’s and CVS, this magazine is also available as an e-Magazine here.

Real Estate Guide

Custom Videos, Aerial Photography and YouTube Virtual Tours: Custom videos and slide show presentations appear on YouTube for each listing based on price category. Our YouTube channel is a hub for all of the custom videos that are broadcast via other social media and online outlets. Subscribe here.


Internet Marketing: Buyers worldwide can see our homes on the most popular real estate websites including: Trulia, Realtor.com, Zillow, ColdwellBanker.com, Yahoo and many more! In addition, we have a specialized online team that works behind the scenes to promote homes through various social media outlets.

Screen Shot 2016-05-25 at 9.58.38 AM

Direct Mail Programs: This can include announcement postcards for “Just Listed” and “Just Sold” homes, as well as exclusive programs through vendors who offer specialized offers for recipients.

Screen Shot 2016-05-25 at 10.05.38 AM

At Coldwell Banker D’Ann Harper, REALTORS® we work together as a family of professionals. The employees work directly with the Sales Agents in a variety of capacities to assist with listings from start to finish. Non-competitive managers are available at each of our 8 offices providing a solid knowledge base to empower the success and maintain the gold standard of excellence in the real estate industry. Our CB Harper Family would be happy to help you find your next home or launch you into a career in real estate.

Screen Shot 2016-05-25 at 9.59.06 AM

Interested in becoming a real estate agent or have more questions? Contact Allen Pozzi at apozzi@cbharper.com about career development options or pr@cbharper.com with inquiries about our exclusive PowerHouse Marketing Program.

Screen Shot 2016-05-25 at 9.59.13 AM

2015 Legislative Hill Visit

Austin, TX – Tuesday April 14th, Sales Associates from Coldwell Banker D’Ann Harper REALTORS® in the San Antonio and surrounding area, plus other members of the Texas real estate community visited the Capitol to advocate for properIMG_20150414_114714325ty owners and state’s infrastructure. They were among more than 2,000 Texas Realtors who participated in the 2015 Texas Realtor Hill Visits, April 14 at the Texas Capitol. The event featured real estate professionals from across Texas meeting with lawmakers from their home districts to discuss issues affecting property owners and the Texas real estate industry.

20150414_144130During the meetings, Beckie Whittier and other participants advocated for property-tax relief, transportation funding, and a more consumer-friendly appraisal process, among other legislative priorities.

[Pictured above left; Pam Beierlein with Coldwell Banker D’Ann Harper REALTORS®, Glenda with Four Rivers Association of REALTORS®; Janie Macredie with Coldwell Banker D’Ann Harper REALTORS®, Julie Gezella, Vice President Residential Sales with Coldwell Banker D’Ann Harper REALTORS® New Braunfels Office]

“The scope of this event demonstrates that Texas Realtors from across this great state are dedicated to being the leading advocates for property owners at the Capitol,” said 2015 Texas Association of Realtors Chairman Scott Kesner.

Kesner also applauded lawmakers’ efforts during this busy time. 20150414_142858“We have great respect for our elected officials and appreciate the work they do to ensure Texas remains a great place to buy, sell and own real estate,” he said.

REALTORS® were joined by SABOR, San Antonio Board of REALTORS®, to demonstrate the importance of the real estate economy to the Texas State Legislature.


About the Texas Association of REALTORS®: With approximately 90,000 members, the Texas Association of REALTORS®is one of the largest not-for-profit professional membership associations in Texas. The association represents Texas REALTORS®involved in all aspects of real estate and advocates on behalf of the real estate industry and private-property owners. For more information, visit texasrealestate.com.

 • See what people were saying about this event, along with some great photos on Twitter.

Be sure to follow our social media outlets here:

Facebook Twitter Flickr Linkedin Youtube Youtube Youtube