Tag Archives: Real Estate Insights

The Dance between Patience and Mindful Business, by Wes Pinkston

You’ve heard of Million Dollar Listings Los Angeles, The Altman Brothers and The Broke Agent, or at this point we’re assuming you have. If not, perhaps you’ve heard of Inman or Swanepoel? Following these various industry outlets may or may not have introduced you to the name Wes Pinkston. In fact, we had a Q & A session here, during his time with The Broke Agent.

In late spring 2016, Wes decided to pursue independent digital marketing consultation. Just before his 30th birthday a profound experience took place that caused a shift in his level of consciousness and self understanding. He describes this journey as the path that let inward to truths and the inspiration for establishing his own practice. You can read all about his story here.

In the meantime, with permission from Wes himself we’d like to publish a portion of one article. If you’re looking for encouragement, life coaching or a new perspective his blog can be read here.

January 10, 2017

The Dance between Patience and Mindful Business
by Wes Pinkston

In today’s business culture, common words that are thrown around are “Grinding,” “Hustle,” “Workaholic,” “Do, Do, Do,” “More! More! More!.” The business culture I was deeply embedded in and the values it upheld and what I directly came in contact with based on my own immediate feelings, always seemed out of harmony. We are quickly handed the industry rhetoric as to how things are, the proverbial “blueprint for success.” Follow this concept, this model, and you will achieve the reward. We quickly hit the ground running because we have the consistent set of waves coming in known as bills, debt, and so on. There is no time for patience, for reflection, I need to go DO something or the industry will leave me in the dust, I will lose to the competition, I won’t be able to pay my bills or maintain MY lifestyle.

Take a deep breath… the momentum and tension builds and builds until it works against us completely.

In the same way we are handed a concept of “how it is” in business, the same goes for life. What I failed to realize, and many others, is the mere fact that it is simply THEIR concept as to how life or the industry is, just one concept of seemingly infinite. Once we believe what we are told as to “how it is” then we use such a small portion of our unique faculty and creativity because there is a small space of wiggle room within the confining walls of “their concept and models for what THEY believe success is” and how to achieve it. Learn what you’d like from mentors, teachers etc and then forget it all, throw it away, the information and technologies available now didn’t exists back then when they developed their models and concepts, and most importantly it was contoured to fit their unique faculty, not yours.

Manifest your own concepts and models that work within the harmony of YOU and the unique faculty you have at your disposal.

Before you begin in an industry, it is highly beneficial to first look at it from a birds eye view as a “Game.” By game I mean it adheres to rules, roles, and boundaries. Regardless of industry, everything operates within a system of order, some more complicated than others. The one that truly understands this, does not view business as competitive, rather they view it as collaborative. The Male Dominator Complex influenced by greed and fear that many in the business world are working off of is not worth any amount of material gain compared to what it costs you in the end.

The Rules and Boundaries of the game you are entering into are rather simple concepts, your Role in the game is what I’d like to dive deeper into…

Until you clearly figure out what your role is, your strengths and what you enjoy, how this “work” fits within your ideal day, which hopefully you have drawn out, you’ll just inherit someone else’s concept or model for success, that was completely molded to fit their strengths and their lifestyle. You’ll quickly find yourself in situations, like I did, where you are “forcing” or “grinding” yourself to work in ways that are out of touch of your natural rhythm rather than shaping your work day around your strengths and special faculty we all have.

[ Read the full story by clicking here ]

Thank you Wes for allowing us to share your message! If you have an inspirational story that you would like to share, please email us at PR@CBHarper.com

Real Estate Insights: Unique Real Estate Words And What They Mean

When it comes to home features and advertising them, it is important to utilize the power of words. Buyers consider many factors including school district, size of the lot and, of course, location. Some discerning buyers insist on a home that offers those truly unique features. Maximizing interior and exterior features in a well phrased description can be the deciding factor on whether a potential client chooses to give you a call.

For instance, we’ve come across a handful of definitions that it’s worth adding to listings with exceptional features. Specific words will showcase a home the way that traditional adjectives cannot.

 

Texas Cantilever

 

Cantilever Balcony. A structural element, a balcony, that is anchored only at one end to the support from which it is protruding. Can be constructed with trusses depending on the structural load. Allows for dramatic overhanging of balcony without external bracing you might typically find in decks. Pictured example above is from a home in Austin.

 

Gabriel Builders

 

Coffered Ceiling. A coffer (coffering) in architecture, is a series of sunken panels in the shape of a square, rectangle or octagon in a ceiling, soffit or vault. This can also apply to the interiors of domes and vaults.

 

11th Street Residence

 

Chamfer Walls. To chamfer means beveling or rounding off of a right angle corner. Not typically used in descriptions but as you can see in the above example it might be just the right term to accentuate this unique feature.

 

Richmond Hill -designs/patterns

 

Parquet Floor. Any intricate pattern or design laid in small rectangular or square patterns, not in long strips. Smaller patterns may feel dated but larger patterns are viewed as classic and custom.

 

Bathroom

 

Joshua Nimmo

 

Terrazzo Floor or Fixtures. Comprised of marble, quartz, granite, glass or other material that has been chipped and bound in place or precast. Once it is cured, the surface is then polished smooth or finished to produce a uniform texture. Created by Venetian construction workers as low cost flooring, this style was popular from the 1400s through the mid-1970s. Reinvented today, it can be surprisingly stylish.

 

Charmean Neithart Interiors, LLC.

 

Lake County Builders

 

Corbels. Corbels provide support and act as brackets to reinforce other architectural elements while adding visual interest. Versatile in its use, corbels can be used in shelving, porch design and entryways.

What are some of your favorite architectural home features? Is there a particular home element that you think is uniquely Texas? Tell us about it via email PR@CBHarper.com

Misconceptions About Social Media, What You Need To Know

While there have been plenty of debates both for and against social media, what ultimately determines its viability is HOW you use it. If you post every thought, Starbucks drink or selfie that one has in any given day – you might not have the business lead generation system you desire. Of course this is one of the main misconceptions about social media. Surely if all social media contained only food and fragmented thoughts then it would not have grown to nearly 1.5 billion people as of December 2015.

Just a few stats to give you an idea of the audience you might be missing out on if you’re not utilizing social media outlets.

Facebook: 1.59 billion users (December, 2015)
Instagram: 400 million (September, 2015)
Twitter: 320 million (March, 2016)
Google+: 2.2 Billion profiles (January, 2015)
LinkedIn: 100 million (October, 2015)
Pinterest: 100 million (September, 2015)

Should you actively use all these outlets? Ideally, yes. However, even if you just pick 3 and use them consistently with good content to promote your business, the results will be worthwhile.

Misconception: All my information will be “out there” on social media.
Worried about your privacy?
Of course, we all are. It wouldn’t be prudent to overlook the issue of privacy. Keep in mind that social media outlets only share the information YOU GIVE THEM. In other words, if you set up a “personal page” it does not need to include all your personal information. With the exception of your name, social media outlets compile only that which you wish to share. So if you are using it for business, then only post listings, marketing insights or the local real estate marketing and then your audience need not know anything else.

Misconception: Social media takes so much time to figure out.
Does social media take a large portion of your time?
In short, no. Certainly at first becoming familiar with it can be a process, but it doesn’t need to consume your day. Enlist the help of your office resources, friends or colleagues. Sending out a “tweet” or “re-sharing” a post is not something you need to take time off for. In as little as 10 minutes or over your (quick) lunch break you can post or re-share across a variety of social media outlets.

Misconception: Social media like Twitter doesn’t make me money so it’s not worth it for my business.
It is really worth it, what if I just talk to people the traditional way? It is all about staying relevant. We certainly lead busier lives and as the way people communicate changes, the way we interact should change as well. With a consistent social media marketing plan you are staying in front of online audiences. So the next time they think about a REALTOR®, it might be those memorable positive posts that convince them to call you.

Misconception: There is just too much information.
Think of the internet as similar to a library. There is a vast amount of information in a library – reference materials, fiction and non-fiction. One would not tackle the internet like a library – by trying to consume as much as possible. Instead, focus on your area of interest and then grow your knowledge base from there. Start small and browse a little keeping an open mind. Do not be quick to dismiss something because it is unfamiliar.

Have additional questions you would like to see answered about social media marketing? Email us at PR@CBHarper.com and we would love to feature it in our next article of real estate insights.

 

Real Estate Insights: Managing Your Brand

What is a “brand”? Ultimately, it is all about repetition of a design theme presenting yourself or your business to make it known, ideally memorable. A good brand means good business. Done correctly, and consistently, you will gain the reputation you desire. It is who you are and how you want your business to be represented.

Developing a trustworthy, recognizable brand will likely bring you loyal clients. With some set-up work and dedication early on, your long-term marketing plan with flourish. Starting with a few basics will gain you the foothold to expand outward.

While these outlets can vary based on your target demographic, here are the top outlets we recommend and how to tackle each:

coldwellbanker-dann-harper_preview

Coldwell Banker logo, design background, color theme and tagline.

Logo and Theme: This can be just your name and tagline, or it can be an icon. Both would need a coordinating design in which to display your business. Here is a sample of what the Coldwell Banker D’Ann Harper, REALTORS® logo theme looks like. Part of determining this means understanding what you wish to be known for – what are you areas of expertise?

Develop this by asking questions like;
1.) What is the “one thing” you truly enjoy or excel at?
2.) Will you still be interested in this 6 months to a year from now?
3.) How has this been developed in my market currently? How will I be different?

Perhaps there is a play on words or type of imagery that highlights your particular area. Brainstorming and planning in this stage is the foundation.

Online Presence: Ensure your name, profile design and other imagery look consistent across your social profiles. Do you need accounts on every social media platform? No.
It is worth noting that if you have accounts with the main social media outlets it will significantly increase your online audience and social media lead generation network (Facebook, Twitter, LinkedIn, Pinterest and Google+).

Examples of consistency and digital profiles:

Facebook Profile:

facebook-profile

Facebook profile, complete with logo and online source where more information can be found, in this case the website.

 

Twitter Profile:

Twitter profile with account name that is easy to find and remember - @CBDHR - also relevant to business name.

Twitter profile with account name that is easy to find and remember – @CBDHR – also relevant to business name. Consistent artwork on profile image with logo and website as well.

 

Pinterest Profile:

Pinterest profile, using the available customizable space logo, website and business description are added.

Pinterest profile, using the available customizable space logo, website and business description are added.

Google+ Profile:

Google+ profile, while this can be the most challenging to setup and manage it is by far the most rewarding in terms of "search-ability" improvement and gains.

Google+ profile, while this can be the most challenging to setup and manage it is by far the most rewarding in terms of “search-ability” improvement and gains.

Additional notes on social media:
1.) Reserve your name on all social media channels, ie., there is a site called Knowem and you can check availability of your name on social networks you’re using currently or might use in future.

2.) Use a consistent name and profile image across all social media outlets.

3.) Have a unique blurb or “about me” write up to copy and paste for your bio section on social pages. It is worth the time to have it saved under a “branding folder” reserved for your business planning information.

Printed Materials: This can very depending on what marketing strategy you have employed. For the purposes of providing an example, we’ve listed the most commonly used printed items you might be utilizing. Add your logo and design theme along with tagline to the following items as a final step to remaining consistently branded across both digital and print.

1.) Brochures and flyers, again consistency in color theme and logo. Using the same profile information and photo.

xnet-example5

2.) Business cards and signature artwork. Check your brokerage guidelines, but adding a logo and using the same profile pictures are key here.

screen-shot-2016-10-10-at-10-42-25-am

3.) Direct mail, thank you cards or other printed items should also have the same layout. If you have the resources it is worth it to have this setup ahead of time. Expanding on a solid foundation is much easier than reformulating your ideas to each effort.

justlistedverbfront

Final Notes:
The most important thing however, is to know what tools you have available. Fortunately, our agents here at Coldwell Banker D’Ann Harper, REALTORS® have access to a vast network of branding tools. Our internal systems and marketing professionals provide many if not all the items above. If you have questions on how to employ a branding strategy email us at PR@CBHarper.com

screen-shot-2016-10-10-at-10-43-30-am

 

Closing Deals with Social Media

Real Estate stories are everywhere because our industry impacts all aspects of life. Chances are if you’re a real estate professional social media is already in your toolbox of resources. When conducting transactions, meeting new clients and experiencing the life of a Sales Associate you have for sure acquired some interesting stories.

Every client you will meet has likely done research on you as a professional prior to making the decision whether to even contact you. The statistics mention that 42% of buyers use social media, while up to 90% of buyers begin their search online. Failing to tap into this rich source of business maximization is like leaving money on the table.

Online communities are a 24/7 audience that craves news and information. As a Sales Associate you’re going to be interacting with people and they are going to want to know about you. By creating those online relationships you can generate new leads you can quantify says Nick Caruso in his article ‘Go Where the Leads Are (Spoiler Alert: They’re on Social Media!)’ – found in its entirety at the link below.

Also, the hour-long Webinar from RisMedia outlines their topic ‘Close 50+ Deal a Year with Social Media’, watch in full here:

http://blog.rismedia.com/2015/go-where-the-leads-are-webinar-recap/

Worried about being a private person? Don’t be.

Your goal should be to get in front of your audience and leverage media presence to your advantage. Follow our Company social media outlets for opportunities to share posts and online stories about your involvement in the real estate industry and the community… Or just post fun and interesting experiences that highlights your personality! Be the story.

 

Condo or House?

So you have a buyer who is ready to make an investment, but can’t decide what to buy. Which property would fit them best? Help them decide on the perfect fit by knowing what types of homes they have to choose from.

Condo
Most in the downtown area, but can be found all over the area now. A condo is a great choice for that buyer who wants a space without the outside upkeep. Exterior cleaning and landscaping is included for a monthly fee. These are perfect for the buyers who want less stress of maintenance. Of course anything that breaks in the inside the condo, it is their responsibility. But once they step out that front door, if it needs fixing, it is up to the building to fix it. A lot of times condos also come with amenities like a shared pool, fitness center and parking.

House
When purchasing a house, it includes purchasing the property it sits on, too. That means anything inside or out that needs to be fixed is home owner’s responsibility, unless you hire someone. Great if your clients want more space. Some houses have a HOA that charge a mandatory fee to live within a development. For this, they provide security, community landscaping, maintenance fees for neighborhood utilities and much more.

No matter what your clients decide on, there are many great condos and houses available for sell right now in the area. It is the perfect time to help find that perfect dream home for your clients.