Tag Archives: Social Media

Misconceptions About Social Media, What You Need To Know

While there have been plenty of debates both for and against social media, what ultimately determines its viability is HOW you use it. If you post every thought, Starbucks drink or selfie that one has in any given day – you might not have the business lead generation system you desire. Of course this is one of the main misconceptions about social media. Surely if all social media contained only food and fragmented thoughts then it would not have grown to nearly 1.5 billion people as of December 2015.

Just a few stats to give you an idea of the audience you might be missing out on if you’re not utilizing social media outlets.

Facebook: 1.59 billion users (December, 2015)
Instagram: 400 million (September, 2015)
Twitter: 320 million (March, 2016)
Google+: 2.2 Billion profiles (January, 2015)
LinkedIn: 100 million (October, 2015)
Pinterest: 100 million (September, 2015)

Should you actively use all these outlets? Ideally, yes. However, even if you just pick 3 and use them consistently with good content to promote your business, the results will be worthwhile.

Misconception: All my information will be “out there” on social media.
Worried about your privacy?
Of course, we all are. It wouldn’t be prudent to overlook the issue of privacy. Keep in mind that social media outlets only share the information YOU GIVE THEM. In other words, if you set up a “personal page” it does not need to include all your personal information. With the exception of your name, social media outlets compile only that which you wish to share. So if you are using it for business, then only post listings, marketing insights or the local real estate marketing and then your audience need not know anything else.

Misconception: Social media takes so much time to figure out.
Does social media take a large portion of your time?
In short, no. Certainly at first becoming familiar with it can be a process, but it doesn’t need to consume your day. Enlist the help of your office resources, friends or colleagues. Sending out a “tweet” or “re-sharing” a post is not something you need to take time off for. In as little as 10 minutes or over your (quick) lunch break you can post or re-share across a variety of social media outlets.

Misconception: Social media like Twitter doesn’t make me money so it’s not worth it for my business.
It is really worth it, what if I just talk to people the traditional way? It is all about staying relevant. We certainly lead busier lives and as the way people communicate changes, the way we interact should change as well. With a consistent social media marketing plan you are staying in front of online audiences. So the next time they think about a REALTOR®, it might be those memorable positive posts that convince them to call you.

Misconception: There is just too much information.
Think of the internet as similar to a library. There is a vast amount of information in a library – reference materials, fiction and non-fiction. One would not tackle the internet like a library – by trying to consume as much as possible. Instead, focus on your area of interest and then grow your knowledge base from there. Start small and browse a little keeping an open mind. Do not be quick to dismiss something because it is unfamiliar.

Have additional questions you would like to see answered about social media marketing? Email us at PR@CBHarper.com and we would love to feature it in our next article of real estate insights.

 

Protecting Your Identity, On Social Media

680_4314569Social media is a treasure trove of information for those looking to acquire the identity of another. This is not just an issue here in the U.S. but also globally. According to a recent article, nearly 86% of all cases of identity fraud were classified as “internet-enabled,” with social media a leading source of personal information used to impersonate individuals for fraudulent activity.

When you consider security questions and the answers one uses to recover or prove identity – it can be disconcerting. Mother’s maiden name? Place of birth? First pet? These are all things that people post on social media. Even familial connections can be traced for those looking hard enough, aunts, cousins and parents.

Social media is a wonderful way to keep in touch with those we care about. It provides opportunities to communicate in ways we never have before. Certainly sharing information is positive but we put together a small list of suggestions that might ease your mind when going forward:

• Be careful with status updates. Often we innocently post information that might provide gems to an identity thief. For instance, “Happy Birthday Mom,” and then tagging her in it. Possibly your mother’s maiden name will be associated with that post going forward.

• Do not revel your birthplace or location. Be cautious with this information. You can use a fake city or just leave it blank. When paired with your birthday, having this information public now gives potential thieves your birthday and place of birth/current city.

We’ve mentioned this before, but be careful with links. Hackers love social networking and sending emails with malicious code. Shortened URL’s (web links) are very susceptible to hackers. They can also trick people into visiting harmful sites. Hover over the link (without clicking) and you can see the full website address, if you recognize it click away. If the website looks unfamiliar, it’s best to avoid it.

• Vacation updates. Posting photos and updating your status en-route to Europe is like standing up in the middle of a crowd and announcing your absence. Avoid posting specific plans, where, when or how long you’ll be gone.

As with all forms of social media, use the highest level of security settings so you can still share special moments with your friends while still protecting yourself. If you have questions or concerns we would love to hear your feedback, email us at PR@CBHarper.com.

Those Sales Agents who are part of the Coldwell Banker D’Ann Harper, REALTORS® brokerage have access to our team of Information Technology Professionals. They are also happy to provide service with a smile.

Facebook Pages: The Breakdown

Facebook Page. Profile Page. Group Page. Community Page??!!

With so many pages out there it is no wonder some of us walk away scratching our heads in confusion. In the beginning Facebook’s features were very minimal and only used in college dorms. Now, with the ever expanding field of social media, there are pages, accounts and profiles galore. We are here to shed a little light on some of the basic pages available in the Facebook world.

Of all the social media outlets (Twitter, Instagram, Pinterest and blogs) – Facebook is arguably the cornerstone of your online network. Having said that, learning the difference between pages will help you set up the right system for your business and your personal (social) life.

There are essentially 4 main categories: Profile, Business, Group and Community.

Screen Shot 2016-01-19 at 9.13.02 AM1.) Facebook Profile (Personal): Facebook profiles are for people. Individuals, using the site personally, like you or me (or some people set up profiles for their pets!). If you do business as a person or individual, for example, if you’re a REALTOR®, then it would be appropriate for you to use your Facebook Profile Page for business. But generally, Facebook Profiles are for personal use. Facebook Profiles ALWAYS have to represent a real person. Those Profiles that do not use a real name and represent a real person are subject to deletion per Facebook’s terms.

Important Note: You CAN use your Profile page as a business page depending on how much you want to share and/or simplify things. If you do not wish to have information public then do not post it. YOU are in control of the content on your Profile page. Some choose NOT to use a Profile Page, as they want to separate BUSINESS posts from the page containing PERSONAL posts – if this is the case read the next section about Business Pages

Screen Shot 2016-01-19 at 9.13.39 AM2.) Business Page: Facebook Pages (they refer to them as “fan pages” too) are for organizations, companies and businesses. Facebook’s official definition is:

Pages are for organizations, businesses, celebrities, and bands to broadcast great information to fans in an official, public manner. Like profiles, they can be enhanced with applications that help the entity communicate with and engage their fans, and capture new audiences virally through their fans’ recommendations to their friends.

So organizations like a home builder, animal shelter or restaurant should always have a Facebook PAGE for their business. Of course there are those Profiles representing businesses and organizations and they are in violation of Facebook’s policies. If Facebook identifies these profiles, they can and will remove them from the site. It’s better to just adhere to the rules rather than risk getting your account deleted. We are of course just here to offer helpful information though, so proceed at your own risk.

Screen Shot 2016-01-19 at 9.16.49 AM3.) Group Page:  Facebook defines this as follows, Groups and Pages serve different purposes on Facebook. Groups are meant to foster group discussion around a particular topic area while Pages allow entities such as public figures and organizations to broadcast information to their fans. Only the authorized representative of an organization can run a Group Page.

For example Coldwell Banker D’Ann Harper, REALTORS® has a GROUP, named “Our CB Harper Community,” this is a closed group meaning you have to be invited (or request) to join but there are other public groups that allows anyone to join like, Native Texans on Facebook.

Screen Shot 2016-01-19 at 9.23.42 AM4.) Community Page: If you are setting up a page, you have the option to select this. The difference here is that when a Community Page becomes popular – receiving thousands or hundreds of thousands of fans – then it will be adopted and maintained by the Facebook Community. Ultimately that means anyone can contribute content, so if your page goes viral it could possibly evolve into something completely new.

For the most part your business doesn’t really need to worry about Community Pages but it is important to know the differences before diving into representing yourself in the world of Facebook.

 


 

Recap: Profiles vs. Pages 

  • On a profile, someone is your “friend.” On a page, someone is your fan and has the option to “like” you.
  • With a profile, you can send private messages to one or more friends, that go directly to their inbox on Facebook. As a page, you can’t do this–you can only send updates (which not as many people see).
  • Pages and Profiles can both post status updates, links, photos, etc. that appear in their fans’/friends’ news feeds.
  • Pages cannot “add” people as friends. However, your fans can suggest your page to their own friends to “like” your page. (If you have both a Profile and Business page you can invite your friends to “like” your page by logging in as your Profile account. While using Facebook as your Profile, type your Business Page into the search bar and navigate to it – THEN when done correctly you should see an “Invite Friends” under the “three dots” button, see below image)

Invite Friends

 

Have more questions about Facebook? Is social media confusing your world? Email us at pr@cbharper.com and we will be happy to publish follow-up articles based on the most popular questions we receive.

Are you a Sales Agent with Coldwell Banker D’Ann Harper, REALTORS®? Good news!! You have an entire department dedicated to helping you and your real estate business. Email us at pr@cbharper.com and we will be happy to answer you questions and guide you in the right direction.

 

 

 

 

 

Closing Deals with Social Media

Real Estate stories are everywhere because our industry impacts all aspects of life. Chances are if you’re a real estate professional social media is already in your toolbox of resources. When conducting transactions, meeting new clients and experiencing the life of a Sales Associate you have for sure acquired some interesting stories.

Every client you will meet has likely done research on you as a professional prior to making the decision whether to even contact you. The statistics mention that 42% of buyers use social media, while up to 90% of buyers begin their search online. Failing to tap into this rich source of business maximization is like leaving money on the table.

Online communities are a 24/7 audience that craves news and information. As a Sales Associate you’re going to be interacting with people and they are going to want to know about you. By creating those online relationships you can generate new leads you can quantify says Nick Caruso in his article ‘Go Where the Leads Are (Spoiler Alert: They’re on Social Media!)’ – found in its entirety at the link below.

Also, the hour-long Webinar from RisMedia outlines their topic ‘Close 50+ Deal a Year with Social Media’, watch in full here:

http://blog.rismedia.com/2015/go-where-the-leads-are-webinar-recap/

Worried about being a private person? Don’t be.

Your goal should be to get in front of your audience and leverage media presence to your advantage. Follow our Company social media outlets for opportunities to share posts and online stories about your involvement in the real estate industry and the community… Or just post fun and interesting experiences that highlights your personality! Be the story.

 

PR at CBDHR

Leah BredemeyerIn our continuing efforts to improve PR within the company, we have recently hired Leah Bredemeyer to be our PR Specialist.

Who is she? After graduating from high school, she attended Angelo State University where she majored in Journalism and minored in Graphic Arts. Once she graduated with a BA from ASU, she moved to San Antonio to be a graphic designer with a yellow page publishing company. She eventually became an assistant creative director for a private publisher where she designed ads and content for three different magazines. While constantly communicating with clients about their ads, she also created and maintained websites and blogs, maintained a social presence on Facebook for the company and much more.

What will she be doing? At CBDHR, Leah will be improving our social media presence by keeping our new blog up-to-date with posts, contributing to Facebook and Twitter, and keeping up with current events that effect our company. Some of the posts for the blog that you can look forward to are: upcoming events, company and REALTOR® achievements, interest stories, in the news for real estate, and much more.

Contact us! If you have any news, any at all, please send the information to pr@cbharper.com and we will look into publishing your news on CBDHR’s social media network. Just point us in the right direction. All ideas and suggestions are welcome, so send us what you want to share!