Tag Archives: Tools

Coldwell Banker Skills for Amazon Alexa

As we move toward fully embracing voice-enabled technology and fully functional smart homes, Coldwell Banker has kept a pulse on the latest trends. Now Coldwell Banker is turning up the volume with an Amazon Alexa Skill for agents, brokers, and client to get real estate news on-the-fly.

Thanks to Amazon, “Alexa” has become a household name. On June 6th, 2017 Amazon Alexa users were one step closer to finding the homes of their dreams thanks to a partnership with Coldwell Banker Real Estate LLC. By prompting Amazon’s voice assistant with,

“ Alexa, Ask Coldwell Banker for the Home of the Week,”

users will hear a one-minute description of a featured Coldwell Banker listing and be connected to their Coldwell Banker office.

On August 1st, 2017 Coldwell Banker unveiled its second Skill for Amazon Alexa — the Coldwell Banker Gen Blue News Skill. By prompting Alexa with,

“Alexa, open Gen Blue News”,

agents will hear the latest Coldwell Banker news and access additional resources through the Alexa app.

What is a Skill?
An Amazon Alexa Skill is an app for the voice-controlled Amazon Echo speakers.

How does it work? Once you enable the skill, just prompt Alexa with, “Alexa, open Gen Blue News.” In less than 90 seconds, Gen Blue News delivers best practices, industry insights and quick challenges to help you grow your business.

Why develop the Skill? Coldwell Banker surveyed its brokers and agents and found that 79 percent of respondents would be interested in a smart home speaker, like an Amazon Echo or Dot, that was equipped with real estate news and industry insights. Your wish is our command!

What can I expect from the Gen Blue News Skill? Episodes will feature quick tips and useful info to stay ahead in the market, challenges to act on immediately to drive business and agent success stories that offer an important dose of inspiration.

Who can I expect to hear from in the Gen Blue News Skill? You’ll hear the voices of brand leadership, industry insiders and the brokers and agents who make up the Coldwell Banker network. The first episode of the Skill features Brad Inman, founder, and owner of Inman News, the leading source for real estate industry news. This episode is all about how agents can suit up for change with the innovative technology available in the real estate business.

How can I try this out for myself? You can search for the Coldwell Banker Gen Blue News Skill in the Amazon Alexa smartphone app, or using your Amazon Echo or Echo Dot, you can ask Alexa, “Enable Coldwell Banker Gen Blue News.”


“We’ve heard from agents that they are interested in voice-enabled technology and smart home devices, so we wanted to make sure there was another Coldwell Banker Skill for Amazon Alexa available to help the community keep a pulse on the latest trends and breaking real estate headlines. We’re excited to work with Amazon again to create our second Alexa Skill and expand our tech offerings for agents.”

— David Marine, Senior Vice President of Marketing for Coldwell Banker Real Estate LLC


There has never been a more exciting time to be a part of Coldwell Banker D’Ann Harper, REALTORS® and the Coldwell Banker brand. We will work continuously to bring the latest news, tools, and support to help you bring the very best to your clients!

Show off your “Alexa Skills” by tagging us in a video of you trying out this latest development in smart home technology.

Is It Spam?

July 2015 — Our Technology Department offers many valuable resources to the Sales Associates at Coldwell Banker D’Ann Harper, REALTORS® including a help desk to assist with day-to-day troubleshooting. This can be anything from troubles with email to difficulties with the display of property listings. Rather than spend hours trying to assess a situation, the Sales Associates merely have to place a call or email to the IT Help Desk for prompt, helpful guidance. Many concerns are addressed the same day, based on volume and complexity. All individuals are offered the same friendly staff, ready to listen to their concerns.

77996980A call from our Sales Associate rang into the IT Department recently, and this lady was confused about a phone conversation she had with Microsoft. Apparently she was notified by a so-called Microsoft employee stating her PC laptop had been compromised. In these cases, the caller will likely ask for remote access to the computer. It is often time consuming and involves clicking on something, downloading or buying software that would actually be malicious. Identity theft, fraudulent software and scams sourced from unknown sources are seemingly more frequent. These type of threats to a person’s computer can be unnerving to say the least. However, this Sales Associate knew she could trust her IT Department. A quick call to our technology team was all it took to discover that the phone call was a scam. Our staff quickly supplied an assessment of the computer in question and set our Sales Associate’s mind at ease.

71080330One of the main reasons our Agents choose to stay with Coldwell Banker D’Ann Harper, REALTORS® is the value of having a Marketing and Technology Department. The on-staff support team will not try to sell the Sales Associates anything. Additionally, they steer the REALTORS® away from scams and unneeded expenses. More than that if any of the Sales Associates have questions or need advice about tech purchases, strange computer problems or find themselves lost navigating the sea of information – our Technology and Marketing Departments are here to help.

This is just one facet of our mission in striving towards consistent Trust, Innovation and Partnership.

If you would let to know more or are interested in joining our team, visit us here: