Tag Archives: www.twitter.com/cbdhr

CB Harper Family Kitchen – Easy Pumpkin Muffins

Are you busy but still love to make delicious food? Us too! It is nice to be able to make recipes from scratch but with work schedules and family, those made-from-scratch desserts do not often fit in the schedule.

These delicious muffins are perfect for breakfast, plus one can never have too much pumpkin during the Fall season! In fact, this is so easy you might already have all the ingredients you need right in your pantry.

Easy Pumpkin Muffins (with optional Cream Cheese Frosting)

Ingredients:
1 Box cake mix, spice flavor – Betty Crocker is the one we used
1 16oz. Can pureed pumpkin (the puree pumpkin and not the pie filling)
1 Package cupcake liners or non-stick spray.

Instructions:
1.) Preheat oven 350º
2.) Line cupcake pan with decorative paper liners (or use non-stick spray).
3.) Combine the Spice Cake Mix with the pumpkin puree and mix thoroughly until a thick batter consistency.
4.) Fill the cupcake pan and bake for about 18-20 minutes. Test for doneness.

While the muffins bake you can prepare this equally simple cream cheese frosting.

Easy Cream Cheese Whipped Frosting

Ingredients:
8 oz. Cream cheese softened
1 Cup granulated sugar
1 Teaspoon vanilla extract
(quality vanilla extract makes a huge difference, we used Rodelle brand)
1 1/2 Cups heavy cream

Instructions:
1.) In a non-plastic or porous bowl, whip the cream until stiff peaks form.
2.) In a separate bowl, beat together the cream cheese with sugar and vanilla until smooth.
3.) Fold the whipped cream into the cream cheese mixture.

Can use a large ziplock bag with hole cut in the corner to pipe frosting onto cooled muffins. Post pictures of your finished muffins here – we would love to see your culinary efforts!

 

Misconceptions About Social Media, What You Need To Know

While there have been plenty of debates both for and against social media, what ultimately determines its viability is HOW you use it. If you post every thought, Starbucks drink or selfie that one has in any given day – you might not have the business lead generation system you desire. Of course this is one of the main misconceptions about social media. Surely if all social media contained only food and fragmented thoughts then it would not have grown to nearly 1.5 billion people as of December 2015.

Just a few stats to give you an idea of the audience you might be missing out on if you’re not utilizing social media outlets.

Facebook: 1.59 billion users (December, 2015)
Instagram: 400 million (September, 2015)
Twitter: 320 million (March, 2016)
Google+: 2.2 Billion profiles (January, 2015)
LinkedIn: 100 million (October, 2015)
Pinterest: 100 million (September, 2015)

Should you actively use all these outlets? Ideally, yes. However, even if you just pick 3 and use them consistently with good content to promote your business, the results will be worthwhile.

Misconception: All my information will be “out there” on social media.
Worried about your privacy?
Of course, we all are. It wouldn’t be prudent to overlook the issue of privacy. Keep in mind that social media outlets only share the information YOU GIVE THEM. In other words, if you set up a “personal page” it does not need to include all your personal information. With the exception of your name, social media outlets compile only that which you wish to share. So if you are using it for business, then only post listings, marketing insights or the local real estate marketing and then your audience need not know anything else.

Misconception: Social media takes so much time to figure out.
Does social media take a large portion of your time?
In short, no. Certainly at first becoming familiar with it can be a process, but it doesn’t need to consume your day. Enlist the help of your office resources, friends or colleagues. Sending out a “tweet” or “re-sharing” a post is not something you need to take time off for. In as little as 10 minutes or over your (quick) lunch break you can post or re-share across a variety of social media outlets.

Misconception: Social media like Twitter doesn’t make me money so it’s not worth it for my business.
It is really worth it, what if I just talk to people the traditional way? It is all about staying relevant. We certainly lead busier lives and as the way people communicate changes, the way we interact should change as well. With a consistent social media marketing plan you are staying in front of online audiences. So the next time they think about a REALTOR®, it might be those memorable positive posts that convince them to call you.

Misconception: There is just too much information.
Think of the internet as similar to a library. There is a vast amount of information in a library – reference materials, fiction and non-fiction. One would not tackle the internet like a library – by trying to consume as much as possible. Instead, focus on your area of interest and then grow your knowledge base from there. Start small and browse a little keeping an open mind. Do not be quick to dismiss something because it is unfamiliar.

Have additional questions you would like to see answered about social media marketing? Email us at PR@CBHarper.com and we would love to feature it in our next article of real estate insights.

 

Real Estate Insights: Managing Your Brand

What is a “brand”? Ultimately, it is all about repetition of a design theme presenting yourself or your business to make it known, ideally memorable. A good brand means good business. Done correctly, and consistently, you will gain the reputation you desire. It is who you are and how you want your business to be represented.

Developing a trustworthy, recognizable brand will likely bring you loyal clients. With some set-up work and dedication early on, your long-term marketing plan with flourish. Starting with a few basics will gain you the foothold to expand outward.

While these outlets can vary based on your target demographic, here are the top outlets we recommend and how to tackle each:

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Coldwell Banker logo, design background, color theme and tagline.

Logo and Theme: This can be just your name and tagline, or it can be an icon. Both would need a coordinating design in which to display your business. Here is a sample of what the Coldwell Banker D’Ann Harper, REALTORS® logo theme looks like. Part of determining this means understanding what you wish to be known for – what are you areas of expertise?

Develop this by asking questions like;
1.) What is the “one thing” you truly enjoy or excel at?
2.) Will you still be interested in this 6 months to a year from now?
3.) How has this been developed in my market currently? How will I be different?

Perhaps there is a play on words or type of imagery that highlights your particular area. Brainstorming and planning in this stage is the foundation.

Online Presence: Ensure your name, profile design and other imagery look consistent across your social profiles. Do you need accounts on every social media platform? No.
It is worth noting that if you have accounts with the main social media outlets it will significantly increase your online audience and social media lead generation network (Facebook, Twitter, LinkedIn, Pinterest and Google+).

Examples of consistency and digital profiles:

Facebook Profile:

facebook-profile

Facebook profile, complete with logo and online source where more information can be found, in this case the website.

 

Twitter Profile:

Twitter profile with account name that is easy to find and remember - @CBDHR - also relevant to business name.

Twitter profile with account name that is easy to find and remember – @CBDHR – also relevant to business name. Consistent artwork on profile image with logo and website as well.

 

Pinterest Profile:

Pinterest profile, using the available customizable space logo, website and business description are added.

Pinterest profile, using the available customizable space logo, website and business description are added.

Google+ Profile:

Google+ profile, while this can be the most challenging to setup and manage it is by far the most rewarding in terms of "search-ability" improvement and gains.

Google+ profile, while this can be the most challenging to setup and manage it is by far the most rewarding in terms of “search-ability” improvement and gains.

Additional notes on social media:
1.) Reserve your name on all social media channels, ie., there is a site called Knowem and you can check availability of your name on social networks you’re using currently or might use in future.

2.) Use a consistent name and profile image across all social media outlets.

3.) Have a unique blurb or “about me” write up to copy and paste for your bio section on social pages. It is worth the time to have it saved under a “branding folder” reserved for your business planning information.

Printed Materials: This can very depending on what marketing strategy you have employed. For the purposes of providing an example, we’ve listed the most commonly used printed items you might be utilizing. Add your logo and design theme along with tagline to the following items as a final step to remaining consistently branded across both digital and print.

1.) Brochures and flyers, again consistency in color theme and logo. Using the same profile information and photo.

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2.) Business cards and signature artwork. Check your brokerage guidelines, but adding a logo and using the same profile pictures are key here.

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3.) Direct mail, thank you cards or other printed items should also have the same layout. If you have the resources it is worth it to have this setup ahead of time. Expanding on a solid foundation is much easier than reformulating your ideas to each effort.

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Final Notes:
The most important thing however, is to know what tools you have available. Fortunately, our agents here at Coldwell Banker D’Ann Harper, REALTORS® have access to a vast network of branding tools. Our internal systems and marketing professionals provide many if not all the items above. If you have questions on how to employ a branding strategy email us at PR@CBHarper.com

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