What It Takes to Properly Sell a Luxury Home

By Fabi R. Gomes | July 8th, 2019

Realtor.com’s luxury home index showed a 25% increase in luxury home sales across the U.S., with 17 out of 91 luxury markets seeing a 10% price growth increase year-over-year. Considering that properties on a high-end real estate market are often worth millions of dollars, sellers expect to sell their luxury home in the least amount of time for the highest price possible. So what exactly does it take to properly sell a property in the affluent market?

1. Knowledge to understand your niche
Have a keen understanding of who your potential and qualified buyers are. Where do they spend weekends? Do they golf? In which school districts do they prefer to have their children enrolled?

2. Optimized marketing to attract the right buyer
When it comes to selling a luxury property, a yard sign and MLS listing shared on your Facebook page is not enough. Effective online and traditional marketing will play a significant role during the process of selling a luxury home, with the aim on selling a lifestyle rather than the property itself.

3. Convince potential buyers on the value of the property
Beyond the superb design and architecture of a high-end home, what else is being sold with the property? Proximity to a major city? A high-rated school district? Walking distance to the best restaurants and shops in the area?

4. Price it correctly and sell it effectively
Measuring a property’s strengths and weakness while pricing it to sell in both a timely manner and for a good price is a delicate dance. Pricing a luxury property correctly can be even more challenging to remain competitive and still get top dollar.

5. Relationships with award-winning photographers and stagers
Staging your home to sell is no minor task. Potential buyers need to picture themselves living in the property, and a professional stager will find ways to showcase the home’s most exclusive features. To bring potential buyers into your home, you will also need to invest in high-quality photos, videos, and 3D tours.

While there are no guarantees in real estate, there are certainly things you can do to make your luxury home shine. Work with a real estate agent who has proven experience navigating luxury real estate transactions.

CBHarper’s Global Luxury division prides itself on its experienced agents who specialize in the high-end real estate market and have the knowledge and skills to meet the unique needs of affluent sellers. The most pervasive trait our agents offer is their network with other agents, past clients, and others involved in high-end real estate. In addition, our PowerHouse Marketing program includes professional photography and videography, drone/aerial footage, television and magazine exposure, extensive Internet presence, custom color brochures, signs, and direct mail advertising.

Contact us for a complimentary consultation on how to get your luxury property sold!

Coldwell Banker D’Ann Harper, REALTORS®  can be reached at (210) 483-7581 or pr@cbharper.com and has been an affiliate of the Coldwell Banker franchise system for over 30 years. 

Visit our Blogand our social media channels [Facebook,Instagram, Twitter, Pinterest, LinkedIn,YouTube] for supportive content and articles.

All data and information provided on this blog is for informational purposes only and shouldn’t be seen as legal advice at any point. Any facts provided on blog.cbharper.com is accurate and true to the best of the author’s knowledge and it makes no representations as to completeness, suitability, or validity.  All information is provided to author on an upper management approval basis. Coldwell Banker D’Ann Harper, REALTORS® and its employees will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Author may keep updating old posts on a regular basis and is not bound to explicitly state all corrections made. The opinions expressed by those providing comments to the posts are theirs alone, and do not reflect the opinions of the company or any employee thereof.